The Israeli startup asserts that its products stand apart from current sugar substitutes or artificial sweeteners available in the market, as they do not leave an aftertaste and are created following sustainable chemistry principles. Additionally, these products are fully compliant with regulations set by the U.S. Food and Drug Administration and the European Union. The company also claims that DouxMatok’s products contain half the calories of conventional sugar, which serves as a significant advantage for marketing. Manufacturers would likely be eager to feature this information, along with any potential decrease in added sugars, on their product nutrition labels.
If the company’s assertions prove accurate, DouxMatok is poised to supply its offerings to a wide range of food companies across the globe. A reduction of sugar by 40% in food products would not only lower production costs for manufacturers but also enhance public health overall. According to a Euromonitor survey, nearly half of global consumers are now seeking foods with limited or no added sugar, prompting numerous companies to explore sugar-reduction solutions. One such company is Nestlé, which revealed in November 2016 that its scientists had found a method to restructure sugar, allowing for a 40% reduction in usage while maintaining the same sweetness level. Nestlé announced plans to patent this discovery and begin launching confectionery products with the new sugar formulation starting in 2018.
Regardless of whether sugar is restructured, its taste delivery mechanism is altered, or natural sugar alternatives are employed, the food and beverage industry is likely to persist in its quest for products that achieve the perfect balance of sweetness, cost, and flavor. Furthermore, as consumers become increasingly health-conscious, products enriched with beneficial ingredients like calcium citrate, zinc, and magnesium may become more appealing. As some of these innovative products are set to enter the market next year, consumers will have the opportunity to evaluate their effectiveness and benefits.