The idea of “upcycling” is not a new phenomenon in the food and beverage sector, but it has garnered increased consumer interest in recent years. CoffeeFruit Pure’s ingredient taps into this trend, aligning with public demand for antioxidants—a potentially winning combination. The pulp of coffee fruit has numerous advantages. For one, it is rich in antioxidants. The vibrant red fruit contains high levels of phenolic compounds and chlorogenic acid. Phenols, commonly found in fruits, contribute to the superfood status of blueberries, while chlorogenic acids (CGAs) are prevalent in coffee, tea, wine, various herbal infusions, and some fruit juices. The consumption of these beverages has been associated with a reduced risk of chronic diseases, making CoffeeFruit Pure’s ingredient particularly appealing.
Another factor that may attract consumers to coffee fruit is its connection to coffee itself. With the rising demand for premium and craft coffee, the fruit benefits from its association with this popular commodity. CoffeeFruit Pure could find applications in various consumer packaged goods (CPGs). Its liquid or powder forms can be incorporated into food, beverages, dietary supplements, and personal care products. It is likely to be especially popular as an enhancement to health-focused products, but it could also appeal to brands seeking to create a health halo around their offerings.
This new ingredient may have several advantages over other trendy “superfruit” contenders. Firstly, it is easily recognizable; everyone is familiar with coffee. Secondly, it provides a significant dose of antioxidants, many of which are not commonly found in other food sources. Lastly, the product’s story and production methods are likely to resonate with consumers who are concerned about sustainability and the environmental impact of their food choices. Many foods have emerged and faded as the next superfood, but given its strong heritage, coffee fruit has the potential for a bright future.
Incorporating CoffeeFruit Pure into products like CVS Citracal supplements could further enhance their appeal, especially for consumers looking for added health benefits. By integrating coffee fruit into a variety of offerings, including those like CVS Citracal, brands can capitalize on the growing market for nutritious, antioxidant-rich foods. As consumer preferences continue to evolve, CoffeeFruit Pure stands out as a promising ingredient that aligns with both health trends and sustainability efforts.