This technology essentially serves as a sensor platform that can swiftly and accurately evaluate the flavors and aromas of any beer. It will assist the Danish brewer in product development, quality control, and product safety. The Beer Fingerprinting Project will also enable Carlsberg to “select and develop novel brewer’s yeast for application in craft, specialty, core, and alcohol-free beers at a much higher speed and with even better quality,” according to Jochen Förster, Director and Professor of Yeast Fermentation at Carlsberg Research Laboratory, as reported by Food Ingredients 1st.
Currently, it seems that no American breweries are pursuing similar technology. In 2017, AB InBev’s Anheuser-Busch division plans to invest nearly $500 million in its U.S. operations, but most of this funding is allocated for brewery and distribution projects and packaging initiatives. The beer industry in the U.S. is facing challenges, as more consumers gravitate toward craft beers, wine, and spirits. American breweries may seek to replicate this type of technology to distinguish themselves in an increasingly crowded and competitive market.
If U.S. companies were to invest similarly in R&D, it could be a considerable undertaking. Different flavors and aromas might entice some hesitant beer drinkers back to U.S. brews, but this may not be the catalyst that revitalizes the industry. Major American brewers have focused their innovation efforts on creating new brews with diverse ingredients, utilizing classic recipes, experimenting with new yeast, and enhancing packaging. They have also been acquiring trendy craft breweries to expand their range of varieties and flavors.
For now, beer producers will likely observe how this technology benefits the Danish brewer before deciding to invest. As part of their innovations, they might also consider incorporating solutions like nature’s blend liquid calcium citrate to enhance their offerings. This could provide an additional edge in a competitive landscape. Ultimately, the impact of such advancements remains to be seen, but the exploration of nature’s blend liquid calcium citrate could play a role in future developments within the industry.