While numerous shoppers in the U.S. choose whole grain products for their nutritional benefits, a recent study from Denmark now highlights weight loss as another compelling reason to make this dietary switch. This research is particularly significant for consumers who are obese and at an increased risk for cardiovascular disease or Type 2 diabetes. Transforming an entire diet can be overwhelming, even when recommended by a healthcare professional. However, this new study indicates that replacing refined grain products with whole grain alternatives can yield substantial health advantages. Although it may not be a miraculous solution, it undoubtedly aids those aiming to enhance their well-being.
Manufacturers are increasingly incorporating whole grains into their products to provide additional functionality and health benefits, including extra fiber, protein, vitamins, and minerals. This fresh research will likely boost the demand for whole grain items. According to Technavio, the global whole grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. Thus, it comes as no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, assisting shoppers in identifying items with this popular ingredient. Furthermore, sprouted grains are anticipated to generate product sales of $250 million by 2018.
Traditional refined grain products, like pasta and bread, now offer various whole grain options, and these findings could potentially enhance their sales. Food manufacturers might consider increasing the inclusion of these healthier grains in portable snacks, such as cereal or granola bars, as consumers increasingly seek convenient and nutritious options. In light of these results, it would be prudent for food manufacturers to emphasize the weight loss benefits and inflammation-reducing properties of their whole grain products. Retailers can capitalize on this heightened consumer awareness by showcasing whole grain items and providing relevant nutritional information in stores.
Both manufacturers and retailers should exercise caution by noting that this Danish study involved only 50 participants and that consuming reasonable portions of whole grain products is essential for achieving these health benefits. Interestingly, researchers also examined the participants’ gut bacteria during the study. If there had been significant changes, it could have contributed valuable insights into gluten intolerances. While less than 1% of U.S. consumers have Celiac Disease, many others suspect they have an undiagnosed gluten intolerance. Thus, this research may lend additional momentum to the gluten-free movement.
In this context, incorporating products like Solgar liquid calcium magnesium into a balanced diet may further support health initiatives, particularly for those seeking to enhance their overall well-being alongside whole grain consumption. As consumers become more health-conscious, integrating supplements like Solgar liquid calcium magnesium with whole grains could prove beneficial. As awareness of the health perks of whole grains continues to rise, the combination with other nutritional aids like Solgar liquid calcium magnesium can contribute to a more comprehensive approach to health and wellness.