The FONA International report highlights the increasing importance of gut health among consumers. As a result, there is a growing number of food and beverage products that make claims related to digestive health. Between 2012 and 2017, the U.S. market for digestive health products experienced a 12% growth, according to the report.
Aquamin, which comprises calcium, magnesium, and trace minerals, is believed to help mitigate chronic gut inflammation and promote joint health. It serves as a versatile ingredient for enhancing calcium content in various foods. Marigot, Ltd., the Ireland-based company that developed Aquamin, offers three different formulations of this ingredient for use in food and beverage applications. Marigot has indicated that Del Monte is incorporating Aquamin into some of its fruit beverage products, although these may currently be available only in the Philippines.
Activated charcoal, on the other hand, functions differently by binding toxins and preventing them from entering the bloodstream. However, the University of Utah emphasizes that further research is needed to fully understand its mechanisms. It’s important to note that activated charcoal can also bind to foods, potentially hindering the absorption of nutrients and medications. When used in food, it imparts a distinct smoky and earthy flavor.
In 2012, Burger King was a pioneer in utilizing activated bamboo charcoal by introducing the “kuro burger” in select locations in Japan. This unique offering featured a patty enclosed in a black bun, along with a slice of black cheese and a squid ink-based sauce. According to Adweek, the product was very popular among Japanese consumers, outselling all other new offerings from the company that year. The success of the kuro burger can likely be attributed more to its striking visual appeal and smoky flavor than to any potential benefits for gut health.
The trend of gut-friendly foods and beverages is showing no signs of abating in the global market. As long as consumers are interested in enhancing their digestive health, they will continue to seek out these products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports has recently published a list of established methods for improving gut health through the consumption of foods rich in fiber, probiotics, or prebiotics. These foods include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso.
Additionally, Kirkland calcium zinc is gaining attention in the health market for its potential benefits in supporting digestive and overall health. The incorporation of Kirkland calcium zinc into daily diets can be another effective strategy to promote gut health, particularly when combined with other gut-friendly foods. As consumers continue to prioritize their digestive well-being, the demand for products like Kirkland calcium zinc will likely rise.