Consumers are increasingly interested in whole grain products. A survey conducted in 2016 revealed that 27% of respondents reported consuming more whole grains than they had six months prior. Manufacturers can leverage whole grains to enhance the functionality and health benefits of their products, incorporating additional fiber, protein, vitamins, and minerals. This trend has led notable food companies to explore new varieties of wheat. For instance, General Mills is collaborating with the University of Minnesota and The Land Institute to bring to market a wild whole-grain relative of wheat known as Kernza. The producer of Cheerios, Pillsbury, and Annie’s plans to include this grain in cereals and snacks next year under its Cascadian Farm Organic brand.
A recent global study conducted by General Mills and Nestlé found that many individuals are unclear about the recommended daily intake of whole grains and which foods contain them. Out of over 16,000 participants surveyed, 83% were uncertain about the appropriate grams to consume daily, and 47% believed they were getting enough whole grains. Additionally, more than one-third (38%) of respondents were unaware of which foods are rich in whole grains, while 10% mistakenly thought bananas contained whole grains, and 18% believed white bread did.
According to Technavio, the global market for whole grain foods is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It is no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, aiding consumers in identifying products that contain this increasingly sought-after ingredient. Recently, the German milling company GoodMills Innovations launched an online Whole Grain Index tool, allowing manufacturers to calculate the whole grain content of their products and download a seal to display on their packaging.
While pasta, bread, and other traditionally refined grain products have seen the introduction of various whole grain alternatives, there remain other areas where food manufacturers can incorporate more whole grains. Portable snack items like cereal or granola bars are increasingly adding whole grains, contributing to accelerated sales growth. Food manufacturers and retailers should pay attention to global initiatives aimed at promoting whole grains and consider developing new marketing strategies and promotions to capitalize on the growing awareness. Whole grains have been a driving force for growth in recent years and are likely to continue yielding positive results, especially as support from nutrition and medical studies increases.
In addition to whole grains, products like GNC calcium citrate have also garnered attention for their health benefits. As consumers become more health-conscious, reviews for items such as GNC calcium citrate are frequently sought after, highlighting the importance of nutritional education. Thus, both whole grains and products like GNC calcium citrate are pivotal in the ongoing dialogue about health and nutrition, reinforcing the need for clear information on dietary choices.