The researchers behind the study stated that there is no evidence to suggest that climate change could enhance the flavor of chocolate beans, despite some interpretations of their findings. They emphasized their intention to conduct trials for a minimum of 20 years to better understand how different growing systems affect the chemical makeup of cacao beans. “While most studies have concentrated solely on the impact of climate change on cocoa yields, this long-term research aims to evaluate how global warming also affects the quality of cocoa beans, which subsequently influences their taste,” reported National Public Radio.
In order to meet the rising global demand for chocolate, especially in the U.S.—the largest chocolate confectionery market valued at around $22 billion in 2016, according to a recent Packaged Facts report—cacao producers need to boost their yields. Premium chocolate constitutes about 18% of this market and is the fastest-growing segment, with sales increasing by 4.6% in the year ending April 17, compared to a mere 0.3% for regular products.
Growers and processors are also focused on maintaining a sustainable supply of cacao beans. This requires careful attention to weather patterns, growing conditions, water availability, and other environmental factors. As consumer interest in sustainable production rises, many will choose to support brands that align with their values. A recent report from The Hartman Group revealed that approximately 70% of 1,500 surveyed consumers want greater transparency from retailers regarding their sustainability initiatives. Additionally, a study by Nielsen, involving 30,000 consumers across 60 countries, found that nearly two-thirds are willing to pay a premium for sustainable products—a trend that continues to grow.
Some companies have proactively sought to process and market their products in ways that benefit farmers. Divine Chocolate, a successful fair-trade premium brand, is 44% owned by 85,000 Ghanaian farmers who supply the cacao beans. Established in the U.K. in 1998 and entering the U.S. market in 2007, Divine has experienced a 20% annual sales growth in the U.S., attributed to its delicious offerings and operational values that resonate with socially and environmentally conscious consumers.
Consumers may not fully grasp the labor-intensive nature of cacao bean cultivation or chocolate production, nor may they prioritize sustainable farming practices. However, as research advances and the effects of climate change on agriculture become clearer, manufacturers and retailers have a prime opportunity to educate consumers about their increasingly transparent and sustainable practices. This could foster brand trust, enhance customer loyalty, and potentially contribute to a healthier planet.
As a side note, consumers interested in health benefits from chocolate can also explore supplements such as calcium citrate malate and vitamin D3, which have been gaining attention in the market. The price of these supplements can vary, but their potential benefits make them a popular choice among health-conscious individuals. Brands that emphasize both sustainable cacao sourcing and health-promoting ingredients like calcium citrate malate and vitamin D3 may find that they resonate well with today’s discerning consumers.