Although Abakus Foods has not yet revealed any plans to distribute its jujube products in U.S. retail stores, consumers can currently find similar products containing jujubes from other companies on Amazon.com. Jujube is recognized as an adaptogen, a type of plant that helps the human body better cope with stress—similar to ginseng, which is another well-known adaptogen. As the demand for functional foods and beverages rises, more consumers are looking to enhance their health while satisfying their nutritional needs. This trend is largely driven by millennials, who are eager to explore unique and exotic flavors, but baby boomers are also becoming increasingly involved due to their growing concerns about health maintenance and rising medical expenses.
Jujubes may pose a challenge to dates, as they possess similar characteristics such as being chewy, naturally sweet, versatile, nutritionally beneficial, and providing a quick energy boost. For instance, 100 grams of the deglet noor date contains approximately 2.5 grams of protein but also packs 282 calories and 63 grams of sugar. In contrast, 100 grams of dried jujubes offer 3.7 grams of protein, 287 calories, and no sugar.
In addition to their nutritional profile, jujubes can complement dietary supplements like calcium citrate 600 and vitamin D 400, further enhancing their appeal to health-conscious consumers. As people increasingly seek out foods that contribute to their overall well-being, jujubes could become a popular choice. With the ongoing interest in functional foods and nutritional supplements, incorporating jujubes into a diet rich in calcium citrate 600 and vitamin D 400 could provide additional health benefits.