In today’s market, packaging has become increasingly significant. Snack packaging is shifting towards smaller sizes and more sustainable options. Euromonitor International reports that 1-to 3-ounce packages of savory snacks accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with much of this trend appealing to younger consumers. For instance, StarKist has targeted millennials by offering new flavor mixes of its tuna in pouches instead of traditional cans. Since the introduction of these pouches, sales have risen by approximately 10% annually.
Many of Nielsen’s top food trends in 2016 centered around products that are convenient for consumers to grab and enjoy at any time. Additionally, the U.S. Department of Agriculture noted that half of people’s food budgets were allocated to items that are easy to prepare and consume. According to the Sustainable Packaging Coalition’s “Definition of Sustainable Packaging,” costs traditionally shouldered by society—such as disposal and emissions—are now being transferred to producers. This shift has led many food and beverage brands to highlight their sustainability commitments on product labels, often focusing on factors like carbon footprint, recycled content, and ethical sourcing practices.
Brands eager to promote their sustainable packaging initiatives frequently utilize social media, especially to connect with millennials, who are their primary audience. However, food manufacturers often face challenges in finding a balance between creating convenient, portable packaging and ensuring environmental responsibility. While pouches offer ease of use, they are generally not recyclable and can contribute to increased waste.
It is crucial for companies to cater to consumer demands in both the products they offer and the packaging they choose. A significant focus for food producers should be on developing packaging that aligns with the fast-paced lifestyles of consumers while also addressing their growing interest in sustainability. For example, just as consumers are looking for convenient snack options, they may also be interested in supplements like calcium citrate tablets USP, which offer health benefits in an easy-to-consume format. As the market evolves, integrating sustainable practices with consumer convenience will remain a vital challenge for food manufacturers.