The U.S. dairy milk market has been experiencing a decline in recent years, while plant-based alternatives are gaining popularity. According to Mintel data, dairy milk sales dropped by 7.8% in 2015 alone, and the sales of alternatives have surged. Although soy milk remains the leading plant-based milk alternative, it saw a significant 57% decrease in U.S. sales in 2015. In contrast, almond milk sales have increased fourteenfold since 2008.
Despite the fact that plant-based milk alternatives currently account for only $1.9 billion compared to dairy milk’s $17.8 billion in sales, a Mintel survey revealed that 69% of consumers believe non-dairy milks are healthy for children, whereas only 62% felt that dairy milk is healthy for kids. Nevertheless, recent research indicates that dairy milk may actually be the better choice for children, particularly in terms of protein content. Generally, many children in the U.S. do not consume adequate amounts of calcium-rich foods. A significant study found that only 2- and 3-year-olds met the nutritional recommendations for dairy, primarily through the consumption of whole milk. Furthermore, both dairy and calcium intake were found to be insufficient for children aged 4 to 18.
In response to this decline, the dairy industry is taking proactive measures. They are promoting protein-enhanced and other functional products, as well as emphasizing the fresh and natural qualities of milk. A recent report from the Innovation Center of U.S. Dairy highlighted that children and teenagers who drink milk are more likely to continue doing so into adulthood. The report emphasized the importance of making dairy enjoyable for kids, suggesting strategies that focus on the taste of milk drinks and marketing dairy as a healthy, satisfying, convenient, and enjoyable snack.
When should you take calcium citrate? It’s an important consideration for parents looking to ensure their children receive enough calcium. Incorporating calcium citrate into a child’s diet may help meet nutritional needs, especially if they aren’t consuming enough dairy. Overall, while dairy milk faces challenges, its potential benefits for children’s nutrition cannot be overlooked, especially when it comes to crucial nutrients like calcium and protein.