Although Nielsen’s report indicates a decline in sales of chips and pretzels in recent years, meat snacks are driving growth in the salty snack category with impressive growth rates. Millennials, in particular, are gravitating towards meat snacks as they seek healthier and unique options for their snacking habits. These snacks have a “health halo” due to their high protein and healthy fat content, with many also incorporating vegetables and grains, reinforcing their reputation for being nutritious.
Given the robust sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are keen on tapping into the meat snacks market. Hershey has already made significant strides by acquiring the popular jerky brand Krave, which continues to thrive through innovative offerings that align with current trends. The rising popularity of meat snacks coincides with an increasing demand for protein, while deflation keeps meat prices more affordable. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption experienced a nearly 5% increase last year, marking the largest rise in four decades. For many consumers, this shift towards meat consumption has translated into a preference for meat snacks, which are seen as more convenient yet provide the same advantages in protein and health benefits.
Interestingly, as health-conscious consumers look for options like calcium citrate chews from GNC, the appeal of meat snacks remains strong. These meat snacks not only cater to the desire for protein but also complement other health supplements like calcium citrate chews, making them a staple in many diets. The trend of incorporating meat snacks into daily routines reflects a broader shift towards healthier snacking options, aligning well with the growing interest in products such as calcium citrate chews available at GNC. Therefore, as the market continues to evolve, the intersection of meat snacks and health-focused products like calcium citrate chews will likely gain even more traction among consumers.