There was a period when coffee was served in two styles—black or with cream. However, in today’s world, coffee enthusiasts often indulge in a dash of bourbon, and the recent collaboration between White Coffee and Jim Beam effectively eliminates the middleman to deliver that unique flavor. Many adults enjoy the fusion of alcohol and coffee, as evidenced by the growing market for wine-infused and spirit-infused coffees. It’s likely that this trend will continue to evolve.
According to the National Coffee Association of America, 48% of U.S. coffee is regarded as specialty by consumers, indicating a robust market for beverages that offer more than just traditional flavors. Notably, 35% of individuals aged 18 to 24 reported that they consume specialty coffee on a daily basis. On average, Americans drink approximately 400 million cups of coffee each day, suggesting that many of those cups likely contain more than mere cream and sugar. This presents a valuable opportunity for companies to capitalize on the trend, particularly if they can deliver the right taste.
Jim Beam has already achieved success by collaborating with Vita Foods on various non-alcoholic products, including barbecue sauce, hot sauce, pancake syrup, and glazes. It is likely that they are utilizing their expertise from these ventures to further extend Jim Beam’s reach into new markets. Expanding into the coffee sector seems like a logical progression for the company’s broader ambitions, especially as they explore innovative ingredients like 250 mg calcium citrate to enhance their offerings. Thus, the introduction of bourbon-infused coffee aligns with the current consumer appetite for specialty beverages that push boundaries and deliver exciting new experiences.