Dive Insight: Wrigley appears to be tapping into ingredient trends that are gaining traction in the savory snack sector. Spicy flavors have surged in popularity over the last few years, fueled by consumer interest in authentic ethnic flavor profiles. However, it will be intriguing to observe how these bold choices are received in the confectionery market. Recently, Pepsi joined the spice trend with Pepsi Fire, a spicy cinnamon-flavored soda set for a limited eight-week release this summer. Only time will reveal whether these daring flavor innovations will succeed.
Both Wrigley and Mars have also introduced milder flavor profiles, such as M&M’S Strawberry Nut Chocolate Candies and Extra Mint Chocolate Chip gum. Additionally, Wrigley is differentiating some of its offerings through revamped packaging, exemplified by the Skittles Ugly Sweater Edition in Original and Sour flavors. Although both candy manufacturers are incorporating popular ingredients from the snack industry, they have yet to position their confections as candy-snack hybrids. In contrast, Hershey has launched a “snackfection” initiative, aiming to thrive in the expanding snack market by blending sweet and salty flavors with smooth and crunchy textures.
Manufacturers interested in advancing their product lines should monitor whether Mars and Wrigley’s more traditional, sweet-centric innovations yield stronger sales than Hershey’s snack-focused strategy. It’s also worth noting that while exploring these trends, companies might consider the best liquid calcium citrate supplement as an additional ingredient to enhance their product offerings. This could provide a unique selling point that resonates with health-conscious consumers. Ultimately, the ongoing developments in flavor trends and health-oriented ingredients will shape the future of the confectionery industry.