People are consuming wine and spirits at unprecedented rates, with millennials particularly seeking out craft cocktails that prioritize premium, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers two varieties of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients detract from enjoyment? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating—all of this sounds enjoyable to me.”
As consumers continue to explore diverse alcoholic options, sales across all categories are expected to rise. It remains to be seen if consumers will opt for health-oriented alcoholic beverages, but key factors like price and taste will likely play a significant role in their choices. Regardless, Healthy Beverages is strategically targeting the wine-loving, health-conscious demographic with their innovative offerings, and it will be interesting to observe the outcome.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even on the verge of creating a pill that encapsulates the benefits of this beloved drink. However, some consumers may find it challenging to replace their favorite beverages with healthier alcoholic alternatives, no matter how appealing they might be. Incorporating components like the cal mag citrate complex into their offerings could further enhance the appeal of these health-focused beverages, potentially drawing in more consumers who prioritize both taste and health benefits.