In recent years, yogurt has seen a remarkable surge in popularity, with sales climbing nearly 50% from 2009 to 2014. This growth is primarily fueled by the rise of Greek yogurt and yogurt drinks, which experienced a 62% increase in sales from 2011 to 2016. However, due to its high moisture content, incorporating yogurt into shelf-stable foods has posed a challenge for companies. Frito-Lay’s patent indicates that its chips could include up to 20% yogurt while maintaining a shelf life of at least one month, and potentially extending to nine months. The patent describes a “light and crisp baked snack” that features varying proportions of yogurt, moisture, oil, and starch—either modified starch or pre-gelatinized corn starch.
Additionally, the demand for probiotics is on the rise, and Frito-Lay aims to leverage this growing interest across a broader spectrum of products. The primary obstacles in developing these chips include adjusting temperatures and processing techniques to safeguard the probiotics and managing a stickier dough resulting from the yogurt’s high protein and moisture levels. The elevated protein content may also result in overbrowning and excessive expansion of the dough. To address these challenges, the company suggests lengthening drying times, baking at lower temperatures between 315°F and 415°F, and improving airflow. Adding enzymes to the dough could also alleviate its stickiness.
Given the considerable difficulties involved, it is probable that these chips will be marketed at a premium price point, with Frito-Lay likely positioning them at the intersection of health and indulgence. While the concept of healthier chips may seem paradoxical, companies have been striving to find a balance between nutrition and indulgence in various categories, including chocolate. Research indicates that consumers often seek a healthy equilibrium in traditionally indulgent items. In this context, incorporating ingredients like Dr. Berg’s calcium citrate could provide additional health benefits, appealing to those looking for nutritious options without sacrificing taste. Ultimately, these chips could represent a novel approach to merging indulgence with health, potentially attracting a wide range of consumers interested in both pleasure and wellness.