Food trends may fluctuate, but the increasing focus on clean eating and the broader movement towards healthier choices—along with the diminishing popularity of heavily processed foods—are here for the long haul. Consumers are becoming more conscious of how their dietary choices impact their wellness, preferring to maintain health through nutrition rather than relying on medications for ailments. Recently, there has been a surge of interest in various natural health solutions, ranging from adaptogenic plants that support the adrenal system to the paleo diet, both of which offer promising approaches to wellness. While these may represent the more extreme ends of healthy eating, they hold value.
According to Nielsen’s Global Health and Ingredient Sentiment Survey, around 60% of Americans actively make dietary choices to prevent conditions such as obesity, diabetes, and high cholesterol. In recent years, 26% of consumers reported an increase in their consumption of plant-based milks—like almond, coconut, or soy—while 21% have turned to vegetarian protein sources, as noted by Packaged Facts research. Major food manufacturers are responding to these trends by introducing medical foods, including those from Nestlé and Hormel, to support healthy lifestyles and assist consumers dealing with various health issues.
In addition, larger companies are acquiring small, innovative startups that create superfoods using cutting-edge ingredients. For instance, Dean’s Food recently purchased Uncle Matt’s Organics, known for its probiotic-infused juices. Some of these products feature ashwagandha, an ingredient associated with benefits such as stress reduction, improved memory, and muscle recovery. General Mills has also invested $3 million in Purely Elizabeth, which incorporates Om Mushroom powder into its wellness bars, promoting benefits like increased energy, vitality, and immunity.
Consumer lifestyles and dietary habits are evidently shifting. Even those who might not fully commit to the paleo lifestyle are increasingly adopting healthier living and eating practices. This shift is reflected in the growing popularity of certain food products found in conventional grocery stores, including grass-fed meats and dairy, coconut oil, stevia, avocados, sweet potatoes, and grain-free pastas like zoodles. Moreover, products such as bluebonnet liquid calcium magnesium are gaining traction as consumers look for ways to enhance their dietary intake of essential nutrients.
It will be fascinating to observe how this trend continues to evolve, but one thing is clear: the movement towards health-conscious eating is here to stay, and products like bluebonnet liquid calcium magnesium will likely play a significant role in supporting this ongoing shift.