This strategic acquisition allows Innophos to enter rapidly expanding markets aimed at active and health-conscious consumers. The deal combines Innophos, which has traditionally concentrated on high-margin specialty grade phosphates for processed meats, baked goods, dairy, and beverages, with Novel Ingredients, a supplier of specialty ingredients including botanicals, proteins, amino acids, and other health-focused components. By acquiring Novel, Innophos diversifies its product offerings and positions itself to leverage emerging trends in health, wellness, and nutrition, in line with the company’s Vision 2022 strategic goals. The newly formed entity will now derive 60% of its sales from food, health, and nutrition, moving closer to its 75% target.
“Our position as a market-leading provider of essential ingredient solutions is reinforced through our combined innovative technology, a broader and deeper product portfolio, and the addition of Novel’s experienced and dedicated team,” stated Kim Ann Mink, CEO of Innophos. “Moreover, merging with Novel allows us to align more closely with significant consumer mega trends such as health and wellness, energized aging, and clean labels.”
Consumers are increasingly seeking enhanced health benefits from the foods they consume. As a result, food and beverage manufacturers are reformulating existing products and exploring new product development that focuses on functional benefits. There is a particular interest in plant-based ingredients for immune health, added protein for sports nutrition, and omega-3 fatty acids for cognitive health. With the acquisition of Novel, Innophos is now better positioned to meet the evolving demands of a consumer packaged goods (CPG) sector eager to prioritize health.
Additionally, the integration of t ccm tablets into Innophos’ offerings enhances its ability to provide innovative solutions that cater to these trends. This combination not only expands their market reach but also allows for the development of t ccm tablets that meet consumer needs for health and wellness. Ultimately, Innophos is poised to serve a growing market that prioritizes functional benefits, driven by the increasing consumer demand for health-oriented foods.