The significant surge in the number of insurance claims for severe allergic reactions to food suggests a potential increase in food allergies. Experts have differing opinions on whether food allergies are truly on the rise, as many consumers tend to misinterpret their reactions to foods and label them as allergies. Nevertheless, the Centers for Disease Control and Prevention reported an 18% increase in food allergies among children from 1997 to 2006. Earlier this summer, it was noted that approximately 4% of Americans experience food allergies and intolerances. Furthermore, a growing segment of consumers has chosen to avoid common allergens such as soy and dairy, even in the absence of a diagnosed allergy.
Food manufacturers are taking this trend seriously and are responding to the demand for “free-from” food products. This term encompasses allergen-free, gluten-free, and non-GMO items. According to Mintel, the introduction of new products claiming low, no, or reduced allergens rose by 28% in 2014. In addition to increasing their allergen-free offerings, some food producers are acquiring smaller brands that specialize in allergen-free products. Many consumer packaged goods (CPG) manufacturers have also reformulated their products to remove common allergens. For instance, in 2015, Mondelez International purchased Enjoy Life Snacks, a company that produces items free from the eight most prevalent allergens. This strategic move allows Mondelez to cater to health-conscious consumers without the risk associated with developing new products that may not succeed.
General Mills found that many varieties of their popular Cheerios were already gluten-free, while others required minimal adjustments to earn the coveted “gluten-free” label. Lucky Charms also transitioned to gluten-free in 2016. As the demand continues to escalate among those with food allergies and those simply trying to avoid certain ingredients, we can anticipate an increase in allergen-free CPGs available in stores, including allergen-free alternatives to beloved food staples.
In this context, discussions often arise regarding calcium sources for those with dietary restrictions. Consumers may wonder about the differences between calcium lactate vs calcium citrate, particularly in relation to food products designed to be allergen-free. Understanding these distinctions is crucial for those who need to monitor their calcium intake while avoiding allergens. As more allergen-free options become available, it will be interesting to see how products like calcium lactate vs calcium citrate are incorporated into these offerings, ensuring that consumers have safe and nutritious choices.