GoodMills, which also offers a range of lighter whole-grain flours, is keen to inform customers that the color of a baked product doesn’t necessarily indicate its whole grain content or health benefits. A 2016 study published in the British Medical Journal highlighted that even minimal amounts of whole grains can positively influence human health by lowering the risk of cardiovascular diseases, diabetes, cancer, and other health issues. Consumers are increasingly seeking out these products; a survey from the same year revealed that 27% of respondents reported consuming more whole grains than they had six months prior. Manufacturers can enhance their products with whole grains to provide added benefits, such as increased fiber, protein, vitamins, minerals, and even calcium citrate 400.
For those who aren’t avoiding gluten, a labeling system that indicates whole grain content can serve as a helpful guide when shopping for healthier options. According to Technavio, the global whole-grain foods market is projected to expand at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, aiding shoppers in identifying products with this increasingly sought-after ingredient. Various traditional refined grain items, including pasta and bread, now come in whole-grain alternatives. Furthermore, manufacturers have opportunities to incorporate whole grains into other products. For instance, portable snacks like cereal or granola bars could benefit from replacing some existing ingredients with healthier whole grains.
As more consumers eat on the go, they are likely to be attracted to these improved recipes. Adding a seal that indicates the extent of whole grain content in a product proves advantageous for both consumers and manufacturers. Those looking for healthier options will find them easily, while manufacturers who have invested in enhancing the grain quality of their baked goods or granola bars can proudly showcase their efforts. Since many product reformulations aim to enhance quality without compromising taste or texture, a seal can effectively convey all necessary information to the consumer. Integrating calcium citrate 400 into these products could further amplify their health benefits, making them even more appealing to health-conscious shoppers.