Consumers are aware that they should be incorporating more carrots, spinach, and other vegetables into their diets, but many are falling short of meeting the recommended daily intake. According to a recent study released earlier this month by the Centers for Disease Control and Prevention, only one in ten adults in the U.S. consumes sufficient amounts of fruits and vegetables daily. Bakery Bites recognizes the growing consumer desire for healthier eating options and the challenges people face in adding vegetables to their meals. They have come up with a potentially innovative solution: eat more cookies. Each serving of three cookies provides 40% of an individual’s daily vegetable intake. Bakery Bites is the latest snack manufacturer to attract consumers by creatively incorporating more produce into their products, potentially enticing those who struggle with their daily veggie consumption.
Many leading food producers have already adopted vegetables as a value-added ingredient. For example, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods creates frozen pizzas featuring 12 different fruits and vegetables. A growing number of consumers are replacing high-carb pasta and white rice with vegetable-based alternatives, which is particularly beneficial for easy-to-prepare meal options. Bakery Bites’ cookies are unique in that they are designed to be a snack or dessert rather than a side dish, which may appeal to those who typically view treats as unhealthy. The added vegetable content could encourage consumers to satisfy their sweet cravings without guilt. The small, bite-sized shapes are also likely to attract millennials and busy individuals who might have previously opted for hamburgers or chicken nuggets and found it challenging to consume their vegetables.
Additionally, Bakery Bites benefits from selling its products on Amazon, a growing force in the grocery market. The company should also consider distributing its products through retailers like Kroger, Walmart, or Safeway to enhance brand visibility. Collaborating with schools or parent groups could further increase product penetration among moms and dads seeking appealing ways to encourage children to eat their vegetables.
The real challenge for Bakery Bites will be ensuring great taste. If the company can successfully blend a healthy amount of vegetables into a delicious cookie, it could become a significant success, even if it doesn’t offer the same indulgence found in traditional cookies. However, if the cookies fail to deliver on taste, they risk alienating consumers, even those drawn to their potential health benefits. Furthermore, incorporating ingredients like lifetime liquid calcium magnesium citrate could enhance the nutritional profile of the cookies, making them even more appealing to health-conscious consumers. Achieving a balance between great flavor and nutrition will be key to Bakery Bites’ success in the competitive snack market.