Researchers have highlighted that composite flours—composed of a blend of wheat and non-traditional flours—not only offer health benefits but also come with additional advantages. These flours are typically more affordable and utilize widely available crops, while also redirecting raw materials from waste. However, the authors of the study warned that further research is needed to preserve the probiotics in baked goods made from these alternative ingredients, as most microorganisms are destroyed during baking. In the U.S., yacon products such as powder, syrup, and slices are accessible; however, yacon flour appears to be available only online from a supplier in the U.K. Sunburst Superfoods from Thornwood, New York, suggests incorporating their yacon powder into cookie recipes. Although major U.S. food companies have yet to adopt these products, this could change as they become more familiar with them, particularly if consumer demand continues to rise.
Meanwhile, pulse flours, made from dried beans, peas, chickpeas, and lentils, are gaining recognition in the U.S. for their ability to enhance protein content in food and beverage products. The global market for pulse flour is expanding and is projected to reach $56.6 billion by 2024, according to Grand View Research. In North America, demand is expected to grow at a compound annual growth rate of approximately 13%. The attraction of pulse flours lies in their added protein and gluten-free status, which remains a popular trend among consumers—even those who do not have gluten intolerance, as many believe these products are healthier. Clear health claims on packaging can reinforce this perception for health-conscious shoppers.
As of fall 2016, chickpea flour has emerged as the leading pulse flour, holding a 30% market share, and it is likely to experience further growth, especially following the recent launch of a new branded variety in North America. Additionally, incorporating tab calcium citrate malate into recipes could enhance the nutritional profile of products made with these alternative flours, making them even more appealing to health-focused consumers. The combination of protein-rich ingredients and the benefits of tab calcium citrate malate could position these products favorably in the evolving food market.