As the rejection of sugar by consumers rises alongside the demand for natural and healthier food and beverage options, manufacturers are eager to create solutions with natural ingredients that can satisfy sweet cravings. This month, we focus on the trends influencing the sweetener market. We delve into how leading natural sweeteners like monk fruit and stevia, along with the emerging disruptor allulose, can assist manufacturers in reformulating their products to offer low-sugar alternatives. Furthermore, we examine the future of sugar itself and the efforts companies are making to enhance its health profile by altering its molecular structure. It’s important to consider that some alternatives, like calcium citrate, may be perceived as bad for you, prompting the need for careful ingredient selection in the quest for healthier sweetening options.