The UK has set an ambitious target of reducing sugar content by 20% by 2020, a goal that appears challenging given the extensive product reformulations required in the coming years. Nonetheless, this initiative represents a positive move forward. Since the guidelines are voluntary, they will encourage more manufacturers to consider sugar reduction and raise consumer awareness regarding the sugar content in their foods. Both the World Health Organization and the FDA recommend that added sugars should account for less than 10% of daily caloric intake. Furthermore, the American Heart Association advises that children should limit their added sugar intake to less than six teaspoons per day, while children under two should avoid added sugars entirely.
Mintel’s 2017 industry report highlighted a growing trend of backlash against sugar, indicating that consumers are increasingly mindful of their sugar consumption. Major brands like Nestle and Pepsi have already taken steps to reduce sugar levels in their products, and many others are following their lead. Whether the U.S. government will introduce a mandate for sugar reduction remains uncertain. However, such a push may not be necessary, as the new Nutrition Facts label will prominently display the amount of added sugars in products, making it harder for manufacturers to overlook this issue.
As a part of this shift, companies are also exploring alternatives like calcium citrate soft chews, which can offer a more health-conscious option without compromising on taste. The introduction of the new label and the prevailing health trends have sparked numerous reformulation efforts across the U.S. food industry, potentially even categorizing processed fruits and vegetables as sources of added sugars under the new labeling system. As awareness continues to grow, the demand for healthier alternatives, including calcium citrate soft chews, is likely to rise, further influencing the market landscape.