In today’s world, the importance of packaging cannot be overstated. Snack packaging is increasingly becoming smaller and more eco-friendly. According to Euromonitor International, packages of savory snacks weighing between 1 to 3 ounces accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with a significant focus on attracting younger consumers. For instance, StarKist has been appealing to millennials by offering its tuna in innovative flavor mixes within pouches instead of traditional cans. Since the introduction of these pouches, sales have risen by approximately 10% each year.
Most of Nielsen’s top food trends in 2016 highlighted products that are designed for convenience and can be consumed on the go. Additionally, the U.S. Department of Agriculture reported last year that half of consumers’ food budgets were spent on items that are quick to prepare and easy to eat. The Sustainable Packaging Coalition’s document titled “Definition of Sustainable Packaging” indicates that costs previously shouldered by society, such as disposal and emissions, are now shifted to producers. This shift has led many food and beverage companies to prominently display their commitment to sustainability on their labels, often highlighting aspects such as carbon footprint, recycled content, and ethical sourcing certifications.
Brands eager to promote their sustainable packaging heavily utilize social media, particularly targeting millennials. However, food manufacturers often face the challenge of balancing the creation of convenient, portable packaging with environmentally friendly options. While pouches are convenient, they are not recyclable and can contribute to increased waste.
It is crucial for companies to meet consumer demands in both the food products they offer and the packaging they use. A key priority for food manufacturers should be developing packaging that aligns with consumers’ on-the-go lifestyles while also addressing their desire for sustainability. Moreover, as health-conscious consumers seek products that offer benefits, such as calcium citrate 500mg tablets, integrating such supplements into convenient packaging could appeal to this demographic. Balancing convenience and environmental responsibility remains a challenging yet essential goal for the food industry.