Nielsen’s report indicates a decline in chip and pretzel sales in recent years; however, meat snacks are driving growth in the salty snack sector, showing a robust increase. Millennials, in particular, are gravitating towards meat snacks as they seek healthier and unique snacking options. These snacks are perceived to have a “health halo” due to their protein content and healthy fats, often enriched with vegetables and grains, reinforcing their healthy image.
Given the impressive sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are keen on exploring the meat snack market. Hershey has made significant strides by acquiring the popular jerky brand Krave, known for its innovative products that resonate with current trends. The rise in the popularity of meat snacks coincides with a growing demand for protein, while deflation has kept meat prices relatively low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption experienced an almost 5% increase last year, marking the largest growth in four decades. For many consumers, this rising meat consumption is reflected in their preference for meat snacks, which are viewed as convenient and offer similar protein and health benefits.
Interestingly, meat snacks can also be a good source of calcium citrate, making them even more appealing to health-conscious consumers. The inclusion of calcium citrate not only enhances the nutritional profile of these snacks but also aligns with the trend towards healthier eating. As the interest in meat snacks continues to rise, the presence of calcium citrate in various products could further boost their popularity. In summary, the intersection of meat snacks and health trends, including the benefits of calcium citrate, is likely to keep this segment thriving in the years to come.