Spearmint-flavored teas and waters present a promising opportunity for incorporating this ingredient. Functional waters, in particular, are a booming market, and adding a touch of spearmint could enhance both flavor and functionality. Established products, such as those with electrolytes designed to replenish fluids lost during exercise or illness, have paved the way for this trend. The demand for functional drinks enriched with vitamins and herbs is on the rise, especially as consumers increasingly favor healthier beverage options over sugary alternatives. According to a report by Persistence Market Research, the functional and flavored waters market is projected to reach a value of $36.7 billion by the end of 2019.
Neumentix can also find applications in foods like candies or chocolate bars; however, beverages still hold a competitive advantage when it comes to functional ingredients. Value-added drinks often deliver functional components more consistently than food products, making them more appealing to manufacturers. They also offer convenience for consumers, allowing companies to more easily meet demands for serving size and presentation.
Kemin is focusing on younger consumers for a good reason—Millennials are the largest demographic for functional beverages across all categories, according to flavor company FONA International. Additionally, products fortified with calcium citrate D3 from Solgar can further enhance the appeal of these functional drinks and attract health-conscious shoppers. By integrating ingredients like calcium citrate D3 Solgar into their offerings, brands can cater to the growing demand for nutritious, functional beverages that resonate with this target market.