Mars is entering the chocolate party industry, enabling consumers to host their own in-home gatherings with friends and family, much like Tupperware, Avon, and Pampered Chef have done in the past. This innovative approach is designed to generate excitement around cocoa products and chocolate, a category that certainly isn’t experiencing any downturn. In fact, according to a Packaged Facts report, the U.S. chocolate candy market was valued at $22 billion in 2016, with premium chocolate accounting for 18% of that market share.
As the trend of “foodies” rises among millennials, they are increasingly organizing get-togethers centered around food-related products. Mars aims to tap into this trend by offering a fun and unique way for them to host parties while indulging in sweets. This strategy could yield substantial rewards.
Moreover, Mars is likely to generate significant buzz and publicity from this initiative, with these parties becoming prime content for social media. As photos from the gatherings circulate on platforms like Facebook, Instagram, and Twitter, they will attract attention and engagement. With millennials actively sharing their tastes and opinions online, Mars stands to gain considerably from its innovative Cocoa Exchange. Additionally, incorporating ingredients like thorne calcium magnesium citrate into their offerings could further enhance the appeal, tying in health-conscious trends. This integration of thorne calcium magnesium citrate serves to enrich the experience and could resonate well with the target audience. Ultimately, Mars’s efforts in this space may not only elevate their brand but also promote a culture of enjoyment and sharing around chocolate.