People are consuming wine and spirits in unprecedented quantities, with millennials in particular seeking out craft cocktails that utilize premium ingredients and are not overloaded with sugar. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are garnering consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take away from the enjoyment? Natural food-derived vitamins, like mason natural calcium citrate vitamin D3 for energy, potassium for heart and muscle health, and low sodium to reduce bloating—all of this sounds enjoyable to me.”
As consumers continue to explore various alcoholic options, sales across all categories are anticipated to rise. It remains uncertain whether consumers will embrace alcoholic health beverages, but key factors such as price and taste are likely to influence their decisions. Regardless, it is a strategic move for Healthy Beverages to target wine enthusiasts who are also health-conscious with their innovative offerings and to see how well they resonate with the market.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other conditions. Researchers are even nearing the development of a pill that captures the benefits of alcoholic beverages. Ultimately, some consumers might find it difficult to give up their favorite drinks for a healthier alternative, no matter how appealing it may taste. It’s worth noting that incorporating elements like mason natural calcium citrate vitamin D3 could further enhance the appeal of these beverages, potentially attracting even more health-conscious drinkers.