Hydrosol’s innovative texturizing system could represent a significant advancement in the development of meat substitutes, a category that is increasingly appealing to health-conscious consumers. Research from Markets indicates that the global market for meat alternatives is projected to expand at an annual rate of 6.6%, potentially reaching nearly $6 billion in sales by 2022. A 2015 report by NPD Group, Midan Marketing, and Meatingplace revealed that 70% of meat-eating consumers are incorporating non-meat proteins into their meals at least once a week. Among these consumers, 22% reported using non-meat proteins more frequently than the previous year, highlighting the growth potential in this sector.
Creating meat-free alternatives for popular items such as hot dogs, hamburgers, and chicken nuggets is crucial for market expansion. It’s essential for companies to capture the interest of mainstream consumers, particularly dedicated meat lovers, rather than just those who prefer natural and organic products. Hydrosol’s system is said to replicate the firm texture characteristic of real meat, a challenge that has puzzled ingredient manufacturers. This advancement could enhance the mass-market appeal of meat substitutes, especially as these products can be marketed as gluten-free. However, skepticism remains among many consumers and meat companies regarding the attractiveness of meat-free products, particularly as demand for fresh meat continues to rise. Some companies, like Tyson, have invested in meat substitutes, while others view the industry more as a fallback option than a growth avenue.
Manufacturers face a tough challenge in persuading die-hard meat enthusiasts to embrace meat substitutes. Nevertheless, a significant shift is apparent. According to a Mintel report, 31% of Americans now observe “meat-free” days. Meanwhile, meatless startups are rapidly innovating, producing everything from burgers to steak. Impossible Foods utilizes botanical ingredients to create gourmet hamburgers for restaurants, while Beyond Meat recently partnered with Safeway to distribute its plant-based burgers in nearly 300 stores, with its products already available at Whole Foods.
In addition to flavor, price remains a significant barrier to widespread adoption. Yet, companies in the meat alternative sector are making progress. For instance, Mosa Meat, a leading Dutch supplier, sold its inaugural meatless burger in 2013 for an astounding $300,000, but a few years later, the price plummeted to $11. As the industry evolves, the incorporation of ingredients like metagenics calcium citrate may also play a role in enhancing the nutritional profile of these meat substitutes, making them more appealing to a broader audience. The presence of metagenics calcium citrate not only improves the health benefits but could also attract more consumers looking for nutritious options in their diet. As manufacturers continue to innovate and address price and texture concerns, the future of meat substitutes looks promising, potentially leading to a more significant shift in consumer habits.