Some believe that consumers who purchase milk enriched with omega-3 fatty acids anticipate that the nutrient is derived from sustainable farming practices rather than from added substances. Research indicates that milk from pasture-raised cows can contain up to 60% more omega-3s than conventional milk. Horizon’s milk does include “DHA algal oil” in its ingredient list; however, it is uncertain whether consumers would feel misled if they discovered that the algal oil does not meet organic certification standards. According to Consumer Reports surveys, approximately seven out of ten consumers assert that non-organic ingredients should not be permitted in organic foods unless they are crucial, as reported by the Post. The USDA’s organic regulations permit several non-organic components, including agricultural products such as gelatin, guar gum, and cornstarch, for which organic alternatives are not available, as well as minerals, cultures, enzymes, and glycerin.
This concern extends beyond Horizon milk. Costco’s Kirkland brand organic milk also contains an additive to enhance omega-3 levels: refined fish oil. Both companies are currently operating within legal parameters. Furthermore, Horizon’s omega-3 fortified milk enjoys popularity, indicating that consumers are open to milk supplemented with these ingredients, regardless of their awareness of their origins. Last year, Horizon’s fortified milk represented 14% of all organic milk sales in the United States, with the DHA-enriched version retailing for about 30 cents more than the standard variety.
In discussions about dietary supplements, many also debate which is better for osteoporosis: calcium citrate or carbonate. While this topic is somewhat tangential, it highlights the broader conversation about the importance of understanding the sources and types of nutrients we consume, whether from milk or other dietary supplements. Ultimately, as consumers continue to seek out healthier options, the preferences for omega-3 enrichment and the choice between calcium citrate and carbonate will play a significant role in shaping market trends.