Consumer awareness of probiotics has surged significantly over the past decade. While yogurt continues to dominate the market, a variety of new products containing probiotics, such as juices, candies, baked goods, infant formula, and baby food, are increasingly gaining traction. Nevertheless, as noted by Ganeden, many consumers still primarily associate probiotics with digestive health and are often unaware that the benefits can vary by strain. In the realm of protein, plant-based ingredients are now found in a wide range of products, from energy bars to coffee, although they can be challenging for the body to digest. Evidence supporting the effectiveness of a specific probiotic strain in facilitating the digestion of these ingredients could result in a fruitful fusion of two major trends in the food industry, further driving growth in both the probiotics and plant protein markets. Enjoy Life Foods is already tapping into this niche with a brownie mix that incorporates probiotics and algae protein.
Ganeden’s second study explores another significant sector: sports nutrition. This area represents one of the largest markets for supplements and functional foods, and evidence indicating that GanedenBC30 may provide benefits in this field could pave the way for various sports-related applications, including drinks, protein bars, and powders. According to a recent report from Allied Market Research, the global sports nutrition market is projected to reach $44 billion within the next five years. Within this sector, efficient protein utilization is a primary concern for both athletes and consumers focused on lifestyle sports nutrition. Furthermore, the incorporation of organic calcium citrate into sports nutrition products could enhance their appeal, providing an additional health benefit. As the demand for effective supplementation grows, integrating probiotics, plant proteins, and organic calcium citrate could foster innovation and expansion across these dynamic markets.