While ice cream isn’t becoming significantly healthier, it is evolving to align with current trends, making it more accessible for individuals with food allergies and intolerances. This shift is understandable, given that approximately 15 million Americans have at least one food allergy, including 5.9 million children, as reported by Food Allergy Resource and Education. Additionally, the National Institute of Health estimates that 65% of people experience some difficulty digesting the lactose commonly found in milk. Beyond food intolerances and allergies, many consumers are also embracing non-dairy diets, at least in part. A Mintel study from last year indicated that non-dairy milk sales increased by 9% in 2015, while dairy milk sales declined by 7% during the same period. A survey conducted by plant-based dairy company Califia Farms in collaboration with BerryCart revealed that over half of omnivores reported consuming plant-based alternative dairy beverages several times a week. Furthermore, non-dairy ice creams are finally gaining attention, with major manufacturers like Haagen-Dazs and Ben & Jerry’s launching dairy-free lines.
However, savvy ice cream producers recognize the importance of balancing these offerings. While dairy-free varieties cater to a specific population unable to enjoy traditional ice cream, the majority of consumers without such restrictions still prefer the classic, cream-laden, sugary treats. According to Mintel’s ice cream study, about 11% of Americans have reduced their ice cream or frozen treat consumption due to health concerns. A similar proportion actively avoids “healthy” frozen treats, believing they should be indulgent. Interestingly, 27% of ice cream purchasers acknowledge that these treats are unhealthy but buy them regardless.
As the market evolves, it will be intriguing to see if these statistics shift when Mintel conducts its next annual study, especially in light of this year’s surge in popularity of low-calorie, high-protein pints like Halo Top, which have been emulated by various manufacturers, both large and small. Despite the appeal of healthier options, such as those fortified with nutrients like Kirkland Signature Calcium Citrate Magnesium and Zinc, traditional indulgent ice cream may continue to dominate. In conclusion, while the landscape of ice cream is changing, the classic treat’s allure remains strong, suggesting that indulgence may prevail over health trends in the long run.