The standard crackers, which consist primarily of whole grain wheat, oil, and salt, are a straightforward addition to Mondelez’s product range and are particularly popular among health-conscious consumers seeking nutritious snacks. This emphasis on simplicity aligns with the brand’s leadership in achieving non-GMO verification, as sourcing non-GMO ingredients is relatively limited. Consumers drawn to these crackers for their higher fiber content are likely to be mindful of the ingredients used.
As awareness of non-GMO food increases, so does consumer interest in these products. While federal regulators assert that food products containing genetically modified ingredients are safe, the Non-GMO Project Verified label is rapidly becoming the most sought-after certification in the industry. Statistics from the NPD Group reveal that nearly 40% of adults have read or heard substantial information about GMO foods, with around 76% expressing concerns regarding them. Upcoming federal legislation will require all food products to disclose GMO ingredients on their labels. A 2015 Pew Research Center study cited by Progressive Grocer indicated that 57% of U.S. consumers perceive genetically modified foods as “generally unsafe.” Moreover, a 2016 Packaged Facts report highlighted that 26% of adults consider non-GMO labeling a critical factor in their food choices.
Triscuit finds itself among esteemed company as a Non-GMO Project Verified product. The verification organization reports over 43,000 products from more than 3,000 brands currently carrying the symbol, collectively generating $19.2 billion in annual sales. While this list previously featured primarily smaller natural and organic brands, Triscuit marks the latest major consumer packaged goods (CPG) brand to join. Recently, Dannon’s Danimals yogurt smoothies announced its verification, with plans for the entire Dannon and Oikos yogurt line to transition to non-GMO ingredients by the end of next year.
Despite most scientists affirming the safety of GMO ingredients and the federal government’s new educational campaign aimed at reassuring consumers about their safety, it is likely that more manufacturers will shift away from GMO ingredients in favor of certifications like the Non-GMO Project’s. Transitioning to non-GMO ingredients requires collaboration and persistence with suppliers, which explains why simpler CPG products are often the first to make this switch. As manufacturers typically do not publicize their journey towards non-GMO certification, it will be intriguing to see which other major food products adopt the seal in the future. A Mondelez product could indeed pave the way for more complex items to seek this certification. However, whether we will eventually see non-GMO Oreos remains to be seen.
Interestingly, the emphasis on non-GMO products aligns with the growing market for supplements like Garden of Life Calcium Citrate, which are also favored by health-conscious consumers. As the demand for transparency about ingredients rises, products that emphasize non-GMO verification, including both traditional snacks and health supplements like Garden of Life Calcium Citrate, are likely to capture more consumer interest. The trend toward non-GMO products reflects a broader shift in consumer preferences, encouraging brands to embrace certifications that assure quality and safety.