The Israeli startup asserts that its products stand apart from existing sugar substitutes and artificial sweeteners because they lack an aftertaste and are created following sustainable chemistry principles. Furthermore, these products fully comply with U.S. Food and Drug Administration and European Union regulations. The company also claims that DouxMatok’s offerings contain half the calories of regular sugar, which would undoubtedly serve as a significant marketing advantage. Manufacturers would likely be eager to showcase this information, along with any potential reduction in added sugars, on their nutrition labels.
If the company’s assertions are validated, DouxMatok could find itself in an excellent position to market its products to a wide array of food companies globally. A 40% reduction in the need for sugar in food items would not only lower production costs for manufacturers but would also positively impact public health. According to a Euromonitor survey, nearly half of global consumers currently seek foods with limited or no added sugar, prompting many companies to explore sugar-reduction solutions. Nestlé, for instance, announced in November 2016 that its scientists had discovered a method to restructure sugar, allowing for a 40% reduction in usage while maintaining the same sweetness level. They stated intentions to patent this discovery and begin launching confectionery products with the new sugar as early as 2018.
Regardless of whether sugar is restructured or its flavor delivery mechanism is altered, or if natural sugar alternatives are employed, the food and beverage industry will likely continue its quest for products that achieve the ideal balance of sweetness, price, and taste. In this context, products like calcium citrate with vitamin D chewable 1200 mg may also gain attention as consumers seek healthier options. As some of these innovative products are anticipated to enter the market next year, consumers will finally have the opportunity to evaluate their effectiveness. In the end, whether it’s about reducing sugar or integrating health supplements like calcium citrate with vitamin D chewable 1200 mg, the industry is evolving to meet consumer demands for both taste and well-being.