As consumers increasingly gravitate towards simpler, healthier ingredients, many are also aiming to boost their fiber intake. Numerous popular consumer packaged goods (CPGs) that contain added bulk, such as Fiber One, come with extensive ingredient lists that may not align with the consumers’ preference for clean labels. However, a juice or smoothie enriched with soluble fiber could satisfy both the desire for straightforward ingredients and an increase in fiber content.
Moreover, there is a growing demand for portable food, beverages, and snacks. In fact, on-the-go breakfast products alone generated over $1 billion in 2015. A fiber-rich breakfast drink could easily cater to this morning demand.
Dietary fiber is a crucial component of a balanced diet, and many consumers are actively seeking to incorporate more of it into their meals. Primarily sourced from fruits, vegetables, whole grains, and legumes, dietary fiber is widely recognized for its role in preventing or alleviating constipation. Additionally, fiber-rich foods contribute to weight management and reduce the risk of diabetes and heart disease.
There are various ways to incorporate soluble fiber into beverages. For example, Promitor is a soluble corn fiber that can be seamlessly added to drinks, while PromOat, derived from non-bioengineered Swedish oats, serves as another option. Fibersol, another corn-based soluble fiber, is popular in health-oriented beverages, such as juices and meal replacements. A prototype of spiced cold brew coffee featuring Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas last June. If the added fiber does not alter the taste of the coffee, this combination could prove to be a lucrative opportunity for manufacturers.
Some may view fiber as a trend similar to protein, gaining renewed interest from younger consumers. However, this doesn’t imply that consumers will soon tire of it. If they experience the health advantages of a fiber-rich diet, they may be more inclined to maintain it.
The inclusion of fiber in popular beverages, such as cold brew coffee, offers significant value. A critical consideration is that it must not change the taste or texture of the product. Consumers have expressed a clear desire for easier sources of fiber, yet they are unlikely to compromise the flavor of their morning coffee to achieve this.
In addition to fiber, the calcium citrate liquid form is also gaining traction among health-conscious consumers. As more beverage manufacturers explore the integration of calcium citrate liquid form into their products, the potential for enhanced nutritional offerings expands. By combining fiber with calcium citrate liquid form, brands can create beverages that not only meet consumer demands for fiber but also provide essential nutrients. This dual benefit can further solidify consumer loyalty as they seek out products that support their health goals.