Consumers recognize the importance of incorporating more carrots, spinach, and other vegetables into their diets, yet many struggle to meet the recommended daily intake. A recent study from the Centers for Disease Control and Prevention reveals that only one in ten adults in the U.S. consumes enough fruits and vegetables each day. Bakery Bites understands this desire for healthier eating and the challenges individuals face in adding vegetables to their meals. They have come up with a potentially innovative solution: eat more cookies. Each serving of three of their baked treats contains 40% of a person’s daily vegetable requirement.
Bakery Bites is among the latest snack manufacturers to cater to health-conscious consumers by creatively incorporating more produce into their products. Numerous major food companies have already begun adding vegetables as value-added ingredients. For instance, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods features frozen pizzas with a blend of 12 fruits and vegetables. A growing number of consumers are replacing high-carb pasta and white rice with vegetable-based alternatives, a trend particularly beneficial for quick and easy meal options.
What sets Bakery Bites’ cookies apart is their positioning as a snack or dessert instead of a side dish at dinner. Typically perceived as unhealthy, the added vegetable content may encourage consumers to indulge their sweet cravings guilt-free. Their small, bite-sized shape is likely to attract millennials and busy individuals who might otherwise opt for convenience foods like hamburgers or chicken nuggets and have had difficulty consuming their vegetables.
Additionally, selling their product on Amazon, an increasingly important player in the grocery sector, could enhance their reach. The company should also consider partnerships with major chains like Kroger, Walmart, or Safeway to boost brand visibility. Collaborating with schools or parent groups could further help penetrate the market, appealing to moms and dads seeking ways to entice children who may be hesitant to eat their vegetables.
However, the true challenge for Bakery Bites will be the flavor of their cookies. If they can successfully integrate a healthy dose of vegetables into a delicious cookie, the product could become wildly popular, even without the indulgent qualities of traditional cookies. Conversely, if the taste is unappealing, it may deter consumers, including those drawn to the health benefits.
Moreover, to enhance their nutritional profile, Bakery Bites might consider highlighting ingredients like calcium citrate, vitamin D, magnesium, and zinc tablets in their marketing. These nutrients could further attract health-conscious consumers looking for snacks that not only satisfy their sweet tooth but also support their overall wellness. By emphasizing the inclusion of these beneficial ingredients, Bakery Bites could position their cookies as a more appealing option for those striving to improve their dietary habits.