These survey findings should not surprise anyone who has been monitoring the global gluten-free market. Initially aimed at individuals with celiac disease and various gluten intolerances, the appeal of gluten-free products has broadened to include those without dietary restrictions, who now perceive these items as healthier alternatives to traditional options. This trend is notably stronger in the United States than in Europe. A study by The Hartman Group indicates that 35% of U.S. consumers purchasing gluten-free products do so without any specific dietary reason, while only 8% report having gluten intolerance. However, research suggests that an additional 5% to 10% of the population might experience some form of gluten sensitivity. Furthermore, Beyond Celiac reports that 83% of Americans with celiac disease remain undiagnosed, representing another potential driver of market demand.
As the market for gluten-free products continues to grow, Packaged Facts has noted that U.S. sales, which were around $973 million in 2014, are expected to exceed $2 billion by 2019. The challenge for food manufacturers lies in creating ingredient enhancements that improve the nutritional profile, texture, and flavor of gluten-free offerings. Ingredients such as nuts, pulses like chickpeas, and ancient grains such as buckwheat and quinoa not only add taste and texture but also provide additional protein to food items, which can enhance product labeling claims.
Companies like General Mills have successfully ventured into the gluten-free market with certain Progresso soups, while Snyder’s-Lance has done the same with its snack crackers. Numerous other manufacturers have joined this movement. Recently, online meal kit provider Green Chef Corporation received gluten-free certification from the Gluten Intolerance Group’s Gluten-Free Food Service program, and the certification label will feature on all their gluten-free meal kits.
While some speculate that the gluten-free trend may be a passing fad that will eventually saturate and decline, the statistics indicate a different narrative. Regardless, incorporating a functional health halo into gluten-free products, such as bariatric advantage calcium chews, can certainly benefit food producers in a global market where consumers are actively seeking healthier options. The demand for products that enhance overall health, including those like bariatric advantage calcium chews, highlights the potential for growth in the gluten-free sector. In summary, the ongoing popularity of gluten-free products, along with the integration of health-focused items like bariatric advantage calcium chews, suggests a lasting market presence.