78 Brand is capitalizing on the trend of eliminating GMOs from food and addressing concerns regarding HFCS, which some consider a potential health risk. This comes despite evidence from the Mayo Clinic and other organizations indicating that HFCS is not necessarily less safe or healthy than some alternatives. The 78 Brand website expresses its goal to innovate the ketchup and mustard markets, which they claim have seen little change in over a century. However, other condiment producers might contest this view, as various mustard types possess unique qualities, and new flavors, such as those infused with Jack Daniels whiskey, have emerged in response to evolving consumer preferences. Even Kraft Heinz, a well-known ketchup manufacturer, has introduced a variant of its classic condiment that is free from GMOs and HFCS.
The trend of revamping food products to eliminate artificial ingredients, colors, GMOs, and other additives is not limited to condiments. A 2014 Nielsen study indicated that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors an essential factor when shopping for food. General Mills has removed artificial flavors and colors from some of its cereals, while Campbell Soup has pledged to eliminate these additives from its North American products by the end of 2018. Many other food manufacturers are also undertaking similar initiatives.
There is evidently a market for these cleaner products and a consumer readiness to purchase them, particularly among those who prioritize such attributes. As long as shoppers continue to demonstrate a preference for natural ingredients, food manufacturers will persist in finding ways to enhance the authenticity of their offerings. It’s important to note that when considering dietary changes, such as the inclusion of products with calcium citrate, magnesium, and zinc, consumers should also be aware of potential side effects associated with these nutrients. This awareness is crucial, especially for those opting for products marketed as natural or free from artificial additives. The ongoing evolution of the food market clearly reflects a growing demand for simpler, more authentic options, and the significance of understanding product ingredients, including the implications of calcium citrate magnesium and zinc side effects, will only increase.