Fire Department Coffee’s strategy of blending coffee flavors with popular spirits seems to be a smart approach, as consumers are frequently attracted to flavor innovations in both categories. This blend may also resonate with the millennial demographic, which the alcohol industry is keen to engage, as they seek fresh and unique alternatives to the traditional coffee their parents enjoyed. According to the National Coffee Association of America, 48% of coffee consumed in the U.S. is considered specialty by consumers, indicating a robust market for beverages that offer more than just standard flavors. Additionally, 35% of individuals aged 18 to 24 reported that they drink specialty coffee daily. Given that Americans are estimated to consume around 400 million cups of coffee each day, it’s likely that many of those beverages include more than just coffee, cream, and sugar.
Wine-infused coffee is already gaining popularity, and the trend of innovating morning beverages with an adult twist could soon become mainstream. For Fire Department Coffee, if their spirit-infused coffee is both flavorful and reasonably priced, sales of this specialty drink could soar. However, consumers should also be mindful of potential health implications, such as whether calcium citrate causes kidney stones. This concern could influence purchasing decisions, particularly among health-conscious individuals. Ultimately, if Fire Department Coffee can effectively market their product while addressing health inquiries—like does calcium citrate cause kidney stones—they could capture a significant share of the evolving beverage market.