The UK has pledged to reduce sugar content by 20% by 2020, a challenging target given the extensive product reformulations required over the coming years. Nonetheless, it is a positive move forward. Since the guidelines are voluntary, this initiative will encourage more manufacturers to consider sugar reduction and heighten consumer awareness regarding the sugar content in their food. The World Health Organization and the FDA both advocate that added sugars should make up less than 10% of daily caloric intake. Additionally, the American Heart Association has recently stated that children should limit their intake of added sugars to less than six teaspoons per day, while children under two should completely avoid products with added sugars.
Mintel’s 2017 report highlighted a growing trend of backlash against sugar, indicating that consumers are already beginning to focus on this issue. Major brands such as Nestle and Pepsi have initiated efforts to lower sugar levels in their products, and many other manufacturers are also taking similar actions. Whether the U.S. government will implement a mandate for sugar reduction remains a topic of debate. However, a direct intervention may not be necessary. The new Nutrition Facts label is set to include a line specifying the amount of added sugars in products, significantly increasing transparency regarding added sweeteners.
This labeling change, along with health trends, has sparked numerous product reformulation initiatives in the U.S. Some processed fruits and vegetables may even be categorized as added sugars under the new labeling guidelines. In addition to sugar reduction, consumers are also looking for alternatives that offer health benefits, such as examples of calcium citrate, which can serve as a substitute for sugar in some products. As the industry evolves, we may see more examples of calcium citrate being utilized to enhance nutrition while reducing sugar content, further supporting the movement toward healthier food options.