Today, the significance of packaging is more pronounced than ever. Snack packaging is shifting towards smaller, more sustainable options. According to Euromonitor International, packages of savory snacks ranging from 1 to 3 ounces accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with a particular focus on appealing to younger consumers. For instance, StarKist has been targeting millennials by introducing new flavor blends of its tuna in pouches instead of traditional cans. Since launching these pouches, sales have seen an annual increase of about 10%.
Nielsen’s top food trends of 2016 highlighted products designed for easy consumption, catering to the demand for grab-and-go options. Furthermore, last year, the U.S. Department of Agriculture reported that half of people’s food budgets were allocated to easy-to-prepare and consume foods. The Sustainable Packaging Coalition’s document, “Definition of Sustainable Packaging,” emphasizes that costs previously shouldered by society—such as waste disposal and emissions—are now being transferred to producers. Consequently, many food and beverage labels communicate a company’s commitment to sustainability, often addressing issues like carbon footprint, recycled materials, and certifications related to ethical sourcing and social responsibility.
Brands eager to promote their sustainable packaging frequently utilize social media, as millennials are their primary target demographic. However, food manufacturers often face challenges in balancing the creation of convenient, portable packaging with environmentally friendly options. While pouches offer convenience, they are not recyclable and can contribute to increased waste.
It’s crucial for companies to meet consumer desires, both in the products they offer and the packaging they choose. A significant focus for food producers should be on developing packaging that aligns with the public’s on-the-go lifestyle while also addressing sustainability concerns. In a similar vein, when considering nutritional supplements like calcium citrate vs calcium phosphate, understanding consumer preferences for convenience versus sustainability can influence product development. Ultimately, the challenge lies in delivering what consumers want while keeping an eye on environmental impact, whether that involves snack packaging or dietary supplements.