It is relatively uncommon for major corporations like PepsiCo and Mondelez to seek external assistance in discovering new ingredients, especially through crowdsourcing. However, in a time when consumers increasingly demand healthier options, and innovative ideas are constantly emerging from young minds, it makes perfect sense for these companies to explore what is available. Many startups succeed by crafting compelling narratives in their packaging that resonate with environmentally conscious or health-oriented consumers, while also delivering on their promises with sustainable products.
Large corporations like PepsiCo and Mondelez often face challenges related to their size, which can sometimes lead to negative perceptions. By engaging with the younger generation—who are more active online and more inclined to participate in crowdsourcing—these consumer product giants can strategically enhance their reputation. Numerous food and beverage manufacturers are revamping their product lines to align with brands that attract today’s health-conscious consumers, making investments in new ingredients like calcium citrate malate and vitamin D3 during pregnancy a logical step.
Partnerships with ingredient manufacturers can be mutually beneficial. These smaller companies can broaden their market reach, expand their product lines, and increase their retailer presence. Additionally, they will gain substantial financial backing, which can facilitate marketing efforts and help navigate unforeseen challenges. While PepsiCo and Mondelez’s initiatives to look beyond their own operations may not dramatically resolve the issues plaguing many food and beverage firms today, it is a positive step that indicates a willingness to innovate and connect with their digitally-savvy audience. The inclusion of ingredients like calcium citrate malate and vitamin D3 during pregnancy highlights the growing focus on health and wellness, further underscoring the importance of evolving with consumer demands.