Mars is entering the chocolate party business, enabling consumers to host their own in-home gatherings with friends and family, similar to what Tupperware, Avon, and Pampered Chef have historically done. This innovative approach aims to generate excitement around cocoa products and chocolate, a category that continues to thrive. In fact, according to a Packaged Facts report, the U.S. chocolate candy market was valued at $22 billion in 2016, with premium chocolate holding an 18% market share.
With the rise of “foodies” among millennials, these individuals are increasingly organizing get-togethers centered around food-related products. Mars seeks to tap into this trend by offering a fun and unique way to throw a party while indulging in sweets. Additionally, incorporating products like bariatric advantage calcium citrate chewy into these events could enhance the experience, appealing to health-conscious consumers.
This strategy not only has the potential for significant returns but will also generate substantial buzz and publicity for Mars. As photos from these parties circulate on social media platforms like Facebook, Instagram, and Twitter, they will undoubtedly capture attention. As millennials continue to share their tastes and opinions online, Mars stands to benefit greatly from its forward-thinking Cocoa Exchange, particularly if they feature innovative products such as bariatric advantage calcium citrate chewy at their events.