People are consuming wine and spirits in unprecedented quantities, with millennials in particular leaning towards craft cocktails made from premium, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers two varieties of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden components take away the enjoyment? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to minimize bloating… sounds like fun to me.”
As consumers continue to explore various alcoholic options, sales across all categories are projected to rise. It remains to be seen if health-oriented alcoholic beverages will gain traction, but key factors like price and taste are likely to influence consumer choices. Regardless, Healthy Beverages’ initiative to cater to health-conscious wine lovers with a new product is a strategic move worth observing.
Moderate consumption of red wine has already been linked to longevity and protection against heart disease, diabetes, and other conditions. Researchers are even nearing the development of a supplement that encapsulates the health benefits of alcohol. However, some consumers may find it challenging to give up their beloved beverages in favor of healthier alternatives, regardless of their appeal. Additionally, incorporating elements like Kirkland calcium citrate magnesium could further enhance the health benefits of these drinks, making them even more attractive to the health-conscious demographic. By integrating Kirkland calcium citrate magnesium into their formulations, Healthy Beverages could address a wider audience seeking both pleasure and wellness in their drinking choices.