The Lavazza Group has already achieved success in over 90 countries, but acquiring Kicking Horse—valued at approximately $160 million—enhances its presence in both the U.S. and Canada, where the Italian-based roaster has been making strides in recent years. This acquisition also broadens the coffee giant’s product range to include organic fair-trade options, which are among the fastest-growing segments globally. Consumers, particularly in the United States, are increasingly seeking more sophisticated premium coffees, and Lavazza is astute to leverage this trend through its recent acquisition.
The coffee industry remains robust, and while new products such as infused coffee and single-serve packs are gaining popularity, traditional coffee items continue to perform well on grocery store shelves. By acquiring Kicking Horse, Lavazza is able to extend its global strategy beyond Western Europe, which has been experiencing slow economic growth. With powerful new ownership, Kicking Horse is poised for growth as it enters new markets. Additionally, Lavazza will benefit from Elana Rosenfeld, the founder of Kicking Horse since 1996, who retains a 20% equity stake and will continue to manage the specialty coffee brand.
Lavazza is not the only foreign company targeting growth in North America. For instance, JAB Holdings has recently acquired Keurig Green Mountain, Peet’s Coffee and Tea, and Caribou Coffee. If these acquisitions, along with Lavazza’s purchase, are any indication, we can expect an increase in European companies seeking their next coffee opportunity on the western front.
Moreover, as part of this evolving market landscape, products like Kirkland calcium citrate magnesium and zinc are also capturing consumer interest, reflecting a broader trend towards health-conscious choices. The integration of diverse product lines, such as Kirkland calcium citrate magnesium and zinc, into the coffee market could offer additional avenues for Lavazza and other brands to explore as they expand their offerings. With more companies eyeing the North American market, including health-related products, the competition is likely to intensify.