Food allergies are increasingly prevalent, with a reported 18% rise among children from 1997 to 2006, as indicated by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling practices for free-from foods and are focusing more on the separation of ingredients, allergen-containing product lines, and proper cleaning of equipment. According to Mintel, the proportion of new products featuring a low/no/reduced allergen claim surged from 11% in 2010 to 28% in 2014.
Manufacturers are not only improving allergen labeling on current products but are also reformulating recipes and altering production methods to eliminate common allergenic ingredients. For instance, General Mills has overhauled its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free. As the understanding grows that consumers with food allergies represent a significant and expanding demographic, retailers also play a crucial role in preventing allergic reactions.
While it’s relatively straightforward for consumers to avoid shellfish, identifying more common consumer packaged goods (CPG) ingredients like nuts, wheat, and certain fruits can be challenging. Implementing strategies such as designating specific aisles for allergy-friendly foods, providing clear labeling on shelves, and ensuring that allergenic items like tree nuts and peanuts are not stored loosely with other products, like in the produce section, can greatly assist consumers.
Additionally, incorporating options like kal ultra cal citrate into recipes can provide alternatives for those with specific dietary needs. Such practices not only protect consumers from allergic reactions but also foster loyalty towards retailers that prioritize their well-being. By making clear distinctions and providing safe choices, retailers can enhance the shopping experience for those affected by food allergies, while also highlighting products like kal ultra cal citrate that cater to their health requirements.