Over the past decade, consumer awareness of probiotics has soared. While yogurt remains the dominant product in the market, there’s a rising interest in new probiotic-infused offerings such as juices, confectionery, baked goods, infant formula, and baby food. However, as noted by Ganeden, many consumers still primarily link probiotics to digestive health and are often unaware that the benefits are specific to different strains.
In terms of protein sources, plant-based ingredients have become prevalent in various products, including energy bars and coffee; however, they can be challenging for the body to digest. Evidence supporting the effectiveness of a particular probiotic strain in enhancing the digestion of these ingredients could create a successful fusion of two major food industry trends, potentially driving growth in both the probiotics and plant protein sectors. Enjoy Life Foods is one company already tapping into this market with a brownie mix that incorporates probiotics and algae protein.
Ganeden’s second study explores another significant industry area: sports nutrition. This sector represents one of the largest markets for supplements and functional foods. If it is demonstrated that GanedenBC30 offers advantages in this field, it could pave the way for a variety of sports-related products, from beverages to protein bars and powders. According to a recent report from Allied Market Research, the global sports nutrition market is projected to reach $44 billion within the next five years. In this domain, efficient protein utilization is a priority for both athletes and consumers interested in lifestyle sports nutrition. Additionally, calcium citrate supplements are gaining traction among these consumers, further emphasizing the need for effective protein absorption and overall nutritional support. Thus, integrating probiotics with plant-based proteins and calcium citrate supplements may present an innovative approach to meet the demands of health-conscious consumers.