While ice cream isn’t becoming significantly healthier, it is evolving to better cater to those with food allergies and intolerances. This shift is understandable, given that approximately 15 million Americans have at least one food allergy, including 5.9 million children, according to Food Allergy Resource and Education. Additionally, the National Institute of Health estimates that 65% of individuals experience some difficulty digesting lactose, which is commonly found in milk. Beyond food allergies and intolerances, many consumers are beginning to embrace non-dairy diets, at least to some extent. A Mintel study conducted last year revealed that non-dairy milk sales rose by 9% in 2015, while sales of dairy milk declined by 7% during the same period. A survey by plant-based dairy company Califia Farms, in collaboration with BerryCart, found that over half of omnivores reported consuming plant-based alternative dairy beverages several times a week. Non-dairy ice creams are also gaining popularity, with major brands such as Haagen-Dazs and Ben & Jerry’s introducing dairy-free lines.
However, astute ice cream manufacturers are cautious about expanding these offerings too much. While dairy-free options are crucial for those who cannot enjoy traditional ice cream, the majority of consumers without such restrictions still prefer the rich, creamy, and sugary varieties. According to Mintel’s ice cream study, around 11% of Americans are reducing their consumption of ice cream or frozen treats due to health concerns. Nearly the same percentage of people actively steer clear of “healthy” frozen treats because they feel these products should be indulgent. Interestingly, 27% of ice cream purchasers consider these treats unhealthy but choose to buy them anyway.
It will be fascinating to see if these trends shift when Mintel conducts its next annual study of the ice cream market, particularly in light of this year’s surge in popularity of low-calorie, high-protein pints like Halo Top, which have been emulated by various manufacturers. Nonetheless, despite some lackluster taste tests, it seems that indulgent ice cream may continue to reign supreme. As consumers navigate their dietary choices, including those who may be considering options like Citracal for osteopenia, the balance between health and indulgence in ice cream remains a compelling topic.