The standard crackers, which are made from whole grain wheat, oil, and salt, represent a straightforward option within Mondelez’s product range, appealing to consumers seeking a healthier snack. Given these factors, it’s logical that this brand is at the forefront of achieving non-GMO verification. There are relatively few non-GMO ingredients available, and consumers who choose crackers for their higher fiber content are likely to be conscious about their ingredient choices.
With an increasing awareness of non-GMO foods among consumers, interest in these products has surged. Federal regulators assert that food products containing genetically modified ingredients are safe; however, the Non-GMO Project Verified label has become the fastest-growing certification in the industry. Data from the NPD Group reveals that nearly 40% of adults are familiar with GMO foods, and approximately 76% express concerns regarding them. Under federal law, all products will soon be required to disclose the presence of GMO ingredients on their labels. A Pew Research Center study from 2015, referenced in Progressive Grocer, indicated that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Furthermore, a 2016 report from Packaged Facts found that 26% of adults consider non-GMO labeling an important factor in their food choices.
Triscuit joins the ranks of Non-GMO Project Verified products, with over 43,000 items from more than 3,000 brands currently carrying this symbol, collectively generating annual sales of $19.2 billion. While this list initially featured many smaller natural and organic brands, Triscuit is one of the latest major consumer packaged goods (CPG) brands to receive this verification. Recently, Dannon’s Danimals yogurt smoothies achieved verification, and the company anticipates that all Dannon and Oikos yogurt products will transition to non-GMO ingredients by the end of next year.
Despite the prevailing scientific consensus on the safety of GMO ingredients and a federal educational campaign aimed at reassuring consumers, it appears that more manufacturers may opt to move away from GMO ingredients, seeking verifications like the Non-GMO Project’s, or whatever will be necessary to comply with federal labeling laws. Transitioning to non-GMO ingredients requires significant effort and collaboration with suppliers. It’s not surprising that relatively simple CPG products are among the first to make this transition. Since manufacturers typically do not announce the onset of their non-GMO certification journey, it will be intriguing to observe which other major food products will eventually carry the seal. Certainly, one Mondelez product could pave the way for more complex items to seek this certification. But will we eventually see non-GMO Oreos? Only time will tell.
In the 21st century, as consumers become increasingly health-conscious, the inclusion of ingredients like calcium citrate D3 is also gaining attention. This further emphasizes the trend towards healthier options, including non-GMO products. As the demand for transparency in food labeling grows, the spotlight on ingredients like calcium citrate D3 may lead to more brands opting for non-GMO certifications, showcasing their commitment to quality and consumer health. As this movement progresses, we may witness a significant shift in the marketplace, where non-GMO and health-focused ingredients, including calcium citrate D3, become standard expectations among consumers.