Turmeric is currently among the most popular spices for good reason. The vibrant orange powder derived from the turmeric plant has the potential to significantly benefit our health. Research by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor” indicates that consuming turmeric daily may enhance a gene associated with depression, asthma, eczema, and even cancer. Furthermore, researchers from the University of Central Florida and Nemours Children’s Hospital recently reported that curcumin, the active compound in turmeric, could be effective in treating neuroblastoma, a leading cause of cancer in infants.
Typically found in South Asian dishes, turmeric adds both color and flavor to curries. Its powerful health benefits have piqued consumer interest, leading to a surge in home usage and making it a “rising star” in functional food searches on Google in 2016. The growing enthusiasm for international cuisine has further contributed to turmeric’s popularity. Many searches are focused on how to incorporate this spice into various recipes. For those who prefer not to cook with turmeric, ready-to-eat options are readily available. Companies like Rebbl offer an organic coconut milk drink with turmeric, Theo produces a chocolate coconut turmeric snack, and Pukka tea features a unique blend that includes the spice. We can expect an increase in food and beverage items containing turmeric over the next year. While many consumers recognize the health advantages of turmeric, they might feel limited by its strong flavor; processed foods can address this issue.
However, turmeric’s rise has not been without challenges. The spice has frequently been associated with lead contamination, leading to several recalls of imported turmeric in the past year. A potential solution lies in U.S. manufacturers growing and processing turmeric domestically, where food safety regulations are more stringent. Despite these setbacks, turmeric and curcumin seem poised for a promising future in the U.S. food and beverage market.
In addition to the benefits of turmeric, it is important to consider its relationship with calcium v calcium citrate. When discussing the nutritional aspects of turmeric, consumers often seek ways to enhance their overall health, which may include ensuring adequate calcium intake. As more people explore turmeric’s health benefits, the demand for calcium and calcium citrate in conjunction with turmeric could grow, making it an interesting area for future exploration. As the popularity of turmeric continues to rise, we may see innovative products that combine turmeric with calcium v calcium citrate, further enriching the health benefits for consumers.